Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate, disclose and make use of personal information. The following outlines our privacy policy.

What information do we collect?

When browsing or ordering on our website we may collect, either directly or through third parties: cookies (small piece of data stored on your device), usage data (IP address, country of origin, time and method of the request, pages visited and other parameters about the device operating system environment) and information you enter when using our service, such as your name and email address and details about the gift recipient.

Why do we need your personal information?

The information collected from you is used to operate our service as intended, such as creating personalized products chosen by you, processing transactions, verifying your identity or customizing aspects of our service to you.

In addition, if you have opted to receive communications from us, we may contact you from time to time about other products and articles that may be of interest to you. You may withdraw this consent at any time.

We may also process your data to improve our service, by combining your data with data held by third parties to discern your interests, demography and other factors. Additionally, we may collect anonymous information about your use of our service, as you browse our website. You cannot be identified from any of this information. It enables us to compile statistics about the use of our website, and to help target aspects of our service to you more accurately.

How long is your personal information stored?

Your data will be stored for as long as required for the purpose it has been collected for. We may be allowed to retain personal data for a longer period whenever you have given consent to such processing, as long as such consent is not withdrawn. Furthermore, we may be obliged to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

What are my rights?

Visitors from the EU, as part of the GDPR regulation, have the right to:

  • Receive a copy of their data free of charge
  • Receive certain data in an electronic format that can be given to another provider
  • Have data corrected if it is inaccurate
  • Ask us to stop processing or object to processing under certain circumstances
  • Ask us to erase data in certain circumstances
  • Withdraw consent at any time when that is the legal basis for our processing

What services use my data?

Advertising - used for advertising communication purposes displayed in the form of banners and other advertisements, possibly based on visitor interests. These services may use cookies to identify visitors as part of ad retargeting, i.e. displaying ads tailored to visitor interests. For more information, please check the privacy policies of the relevant services. Services of this type used by us include: Google, Facebook, Bing

Payments - used to process payments made on our website. To ensure greater security, we only share the information necessary to execute the transaction with the financial intermediaries handling the transaction. Some of these services may send messages to the user, such as emails containing payment notifications. Services of this type used by us include: Paypal, Stripe

Remarketing - used by our partners to inform, optimize and serve ads based on past use of our service by visitors. This activity is performed by tracking usage data and by using cookies. In addition to any opt out offered by any of the services, visitors may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative. Services of this type used by us include: Facebook Remarketing, Adwords Remarketing

Customer Relationship Management - used to build visitor profiles using information provided by visitors and through analytics features. This personal data may also be matched with publicly available information about visitors (such as social networks' profiles). Some of these services may also send messages to visitors, such as emails based on specific actions performed on our website. Services of this type used by us include: ActiveCampaign

Analytics - to enable us to monitor and analyze web traffic and track general usage. Services of this type used by us include: Facebook Ads conversion tracking, Google AdWords conversion tracking, Google Analytics, Google Tag Manager, Hotjar

How do we protect visitor information?

We implement security measures when a user places an order, including the use of an SSL certificate. We do not store credit card information and use a payment gateway provider to handle transactions.

Do we use 'cookies'?

We use cookies to remember and process the items in the shopping cart, compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf. If users disable cookies in their browser it will turn off some of the features of the site including saving items to your shopping cart and purchasing items.

Third Party Disclosure

We do not sell, trade, or otherwise transfer Personally Identifiable Information. Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Policy Changes

From time to time we may make updates to this policy as our service evolves. The current version of the policy can easily be found by clicking on the 'Privacy' link at the bottom of the website.

Data Controller Information

Wondrous Ink Limited, 60 Waldron Road, London, SW18 3TD, United Kingdom, info@wondrousink.com